Brandspank was appointed to develop and execute all brand, positioning and marketing communications for this ground breaking Auckland development. Reflecting the quality and stature of the building itself, the work sets a new standard for the New Zealand property industry.
Developer - Hengyi
Sales & Marketing - CBRE
Brandspank worked top to bottom to deliver a complete package of branded sales materials including website, floor plans, digital and print advertising. The 72 page property brochure featured a custom mixed Pantone spot colour ink and featured high profile local businesses as a collaboration. Display suite fit out included interactive touch screens - a high functional and efficient way for the sales team to walk buyers through a myriad of options of positions, aspects and floor plans - something that would be extremely cumbersome on a project of this size with traditional hard copy sales books.
Importance was placed on producing high level brand imagery that could lead advertising and brand material, something leveraged to great effect in the eye catching site hoardings with rose gold metallic frame extrusions on Commerce Street.