After a competitive pitch Brandspank got the call up by the selection panel. Drawing upon New Zealand's sports pysche for inspiration, Brandspank delivered a new brand and channel imagery which emulates New Zealanders tendency to burst out of a typically calm and laid back persona during flashpoint moments in Sport.
The Sky Sport brand has become one of New Zealand's most known and well loved brands. Extending beyond pure television, the brand's presence is felt at nearly every major New Zealand sports event, as well as key international tournaments. The iconic spark ball logo is now permanently embedded in every New Zealander's psyche as the emblem for New Zealand sport.