Pulse Brand and Identity

Pulse is a newly launched documentary content provider showcasing some of the best documentary films from around the globe.

To launch Pulse a strong visual brand was developed, a brand that stamps it’s ownership across it’s content in a manner that feels contemporary while referencing the boldness of traditional newspaper headlines. The link to print is felt throughout the brand with typewriter animation across all text, and flat 2D graphic lines and dots as accompanying brand assets. Pulse is now live across parts of Asia with plans for continued roll out into other international markets.