PromaxBDA is an international body that recognizes the work of the world's best brand, creative and marketing initiatives within the television industry. Each year Promax BDA holds conference and awards ceremonies in Sydney and Singapore and Brandspank was chosen as the official branding partner for these events.
The centrepiece of the package was the conference theme 'The Art of Engagement'. We envisaged a painterly aesthetic that started with the team firing coloured pigment into the air and shot at high speed. Using this as our starting point, we created all branding, web banners and event livery, including animating loops for speaker and award screens.