National Geographic People

Live Free or Die

National Geographic Australia approached Brandspank to help launch the global campaign for Nat Geo People's new series Live Free Or Die.

Revolving around five individuals that live it rough, the launch needed to hero the show's main characters while challenging our perspective on how they lived their lives. The package included an on-air promotion skewed for a female audience - involving a remote recording of the talent from the wild of America - as well as a launch through print and social media channels.