Lifestyle is a bit of an Australian icon. The brand has become the go-to place for all things to do with living, eating, decorating and indulging. The brand extends across four channels on the Foxtel network as well as a comprehensive website that acts as the brand's online magazine.
The rebrand of this effervescent icon needed to reflect the colours of the real world in a bright and unconstrained way. Using a mixture of bold graphics, strong colour usage and painterly messthetics, the new Lifestyle brand was born. The result is an ever changing aesthetic filled with an array of colours and patterns that move with same spirit as the content.