International Rugby Titles

International Opening Titles

Rugby titles often draw upon patriotism, history and tradition, particularly in relation to test Rugby. In this case, Brandspank was approached by SKY and their broadcast partner Hyundai and asked for a treatment which better fitted the brand values of a modern and quality technology brand like Hyundai. Working collaboratively with both SKY and Hyundai, our treatment used the visual language of line and reflection commonly seen in high end car commercials, applying that aesthetic to a graphic and stylised Rugby sequence. A beautifully emotive music track added to the tone of quality and prestige common to both international test Rugby and Hyundai alike.