Brief to Brandspank: "We want to do some cool ads with the All Blacks - need your ideas tomorrow".
Brandspank: "Um. Okay......"
Result: The most successful locally produced viral of 2010 featured in all local mainstream news bulletins as well as countless high profile international news sites and blogs. Oh, and of course it had millions of hits on YouTube, at one point ranking as the 7th most watched clip in the world. Yeah boi!!
A online campaign that gained 23 million views worldwide.